We are GOOD Marketing – a search-first marketing studio that makes your brand the obvious choice wherever people search.
From Google and TikTok to Amazon, YouTube, AI and LLMs.
Driving demand & Discovery
We deliver organic media planning, content and campaigns built around search-first behaviour – across SEO, paid, social and AI-driven search, so your brand shows up when it actually matters.
With clients across the UK and abroad, we plug into in-house teams and agencies to bring clear strategy, sharp execution and honest performance insight.
We work with brands who want marketing that’s simple, accountable and built on how people actually search today.
Recent Project
Driving international growth for Scottish
streetwear brand, Forty Clothing
The challenge
Forty Clothing wanted to move from a Glasgow-focused customer base to a brand recognised across Scotland and in key UK cities. Performance was heavily driven by existing fans, with limited reach into new regions and low visibility for core non-brand terms around streetwear staples.
What we did
Built a full-funnel search strategy combining SEO, Google Ads and paid social to grow non-brand visibility and new customer acquisition.
Optimised category and product pages for priority terms, focusing on core streetwear staples and seasonal drops.
The results
200% improvement in paid media ROI across Google and social.
What we do
Search-first, for us, means understanding the full discovery journey – from a TikTok search to an AI answer – then building strategy, content and campaigns that win attention and action at every step.
GOOD marketing. Nothing less.
We focus on the channels where people are actively looking for solutions, including:
Traditional search (Google, Bing) – organic and paid
Social search (TikTok, Instagram, YouTube, Pinterest)
Retail and marketplace search (where relevant to your category)
AI and LLM surfaces (AI overviews, chat results, recommendation units)
The goal is straightforward: turn search demand into long-term brand growth, leads and sales.
How we work
1.
We chase real people, not algorithms. Using search, audience and performance data to decide what we do next, not vanity metrics.
2.
Ideas move quickly from insight to live, so you’re not waiting months to see work in market and numbers on the board.
3.
Whether you’re a founder-led business or an established brand, our approach is the same: clear decisions, clean execution, proper measurement.
Our marketing services are built to work together, not in silos, so your marketing feels joined up and search-led from the start.
All services
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sharp marketing, content and brand strategy that gives you a clear role in the market and a plan to grow.
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Ssearch-first campaigns across Google, Bing, social and other paid channels, focused on efficiency and impact.
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Senior leadership without the full-time cost, we guide strategy and execution as part of your team.
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Search-informed ideas, messaging and content that work across site, search, social and email.
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Technical fixes, on-page improvements and content structures that help you rank and convert.
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Practical, hands-on learning sessions that upskill your team in digital marketing.
Good work:
Spotify
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Studio Form
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Nike
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Bosie Knitwear
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D8
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Forty Clothing
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Spotify ● Studio Form ● Nike ● Bosie Knitwear ● D8 ● Forty Clothing ●
If you’re ready to build visibility that actually drives growth, let’s talk:
email: iain@good-marketing.co.uk
or call on +44(0)7805 018 624.
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